Capitol Records-Halsey

According to wikipedia Halsey is signed to 'Capitol'; a large American recording company which is a division of the Universal music group. They have signed many well established artists and groups such as 'The Beatles'. However I am aware that many indie artists do not have this type of exposure as Halsey does so they sign to smaller labels such as 'Young Turks' which FKA Twigs is signed to, as well as releasing songs on soundcloud. They tend to rely on marketing through the word of mouth process as well as using social media to their advantage, enabling them to reach a wide audience cost-free.