Final- Music Video, Digipak& Magazine Advert

Evaluation: Q1 to Q4

  

Showcase Feedback

After presenting our music video to the audience at the showcase we wanted to get some face-to-face feedback from them. We asked them a variety of questions which you will see their responses to in the video below:

My Own Magazine Poster Analysis

My own digipak analysis

Final Digipak

Digipak first draft

Below is the first draft for my digipak. I originally wanted the font for the artist name and album title to be red however it is quite hard to read a dark red colour against a black background. This is what prompted me to change the colour of my font to white. In addition after analysing a few more existing digipaks I noticed that many of them display a small record label logo, so I decided to create my own and include it on my digipak on both the back and inside on the CD. As well as having the record label logo on the CD I made the decision to include the disc logo as a I noticed a lot of existing products do so. 

                                   Digipak First Draft                                   Final Digipak

Below is the record label logo:

True Lies by Jonathan S. Harris 

I got the font from dafont.com and it permits me to use it for personal use. 

Evaluation Time

Now our music video, digipak and magazine advert is finished it means its now the evaluation time! Here are the 4 questions that specification suggests we address:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary tasks?
3. What did you learn from your audience feedback?
4.  How did you use media technologies in the construction and research, planning and evaluation stages?

Below is a variety of ways I could present my evaluation:

• Prezi 
• Powerpoint 
• Voice over 
• iMovie/ Vlog
• Picture in Picture
• Powtoon 
• Slideshare

Digipak Analysis: The 1975

Digipak Font Choice

When it came to choosing a font for our digipak none of the custom fonts on Microsoft Powerpoints appealed to us so we used the website dafont.com to search for fonts. Below are a few of the fonts that we really liked:

We decided to go with the font below by Lucas Moriceau. Thankfully this font was free for personal use so we avoided any possible copyright issues. Overall we all decided to use this font as we believed the font would work well for the title on the digipak, music video and magazine advert which shows synergy across all 3 of the products. 

Magazine album advert

First Draft 

Final Digipak 

Since my first draft I have made a few more changes to my advert. The first being I made the font more white whereas before it was quite grey, this makes the font stand out more and make it easier to read. After analysing more existing magazine adverts I noticed that a few of them have an 'available on iTunes' logo on to show synergy and convergence so I decided to add it to my advert. In addition i added the artists website as it makes it more personal and allows the audience access to more of the artists products and information for upcoming events. 

Digipak Analysis: Marina and the diamonds

Digipak Analysis: Ed Sheeran

Magazine Advert Research: Lana Del Rey

Digipak

Tracklist

Below is our tracklist- we took a lot of inspiration from the themes in our music video when coming up with the song names as we wanted it all to be homogeneous.

1. Empty Gold
2. Lucid Dreams
3. Reflections 
4. Drains 
5. Flashing Lights 
6. Autumn 
7. Mirrors
8.  Dark Moon 
9. Lungs 
10. Falling 
11. Purple Smoke 

Intertextuality

Intertextuality is the shaping of a text's meaning by another text. In our music video we made 3 different intertextual references:

1) The hooded figure in our video vs -A in Pretty Little Liars

2) The narrative of the 'Cigarette Daydreams' video is similar as the protagonist is shown to have an inner conflict

3)The use of mirrors to show inner conflicts in the Black Swan 

Digipak Analysis: Rihanna

Digipak front cover

Today we all met up in school to try and get the front cover of our digipak finalised. Originally we attempted to use Adobe Photoshop but we didnt really like it as we thought it was too complicated, so once we had edited our photo we moved it over to Mircosoft Powerpoint (a software we were extremely familiar with) to finish the task. In order to remove the background off of one of our images we used this website;http://editphotosforfree.com/photoapps/remove-background-from-image-online/
We wasn't really satisfied with the outcome as it didn't remove the background well and ended up leaving us with many white specs. However we thought it was easiest to keep alternating between Photoshop and Microsoft Powerpoint.

Below is an image of the template we used:

Magazine Advert Analysis: Ed Sheeran

Editing Techniques

Whilst editing our music video using iMovie version 10.0.08, we used a variety of different editing tools to achieve our desired effect. Below are screenshots of a few of the main editing tools that we used.

We used the negative effect on a few of our shots to create a contrast between the  light and dark colours. For the screenshot below we had quick duration used to add flashes to the video and we split the other clips with a long duration.

We applied Andrew Goodwin theory of linking lyrics to visuals as we used a smokey overlay on top of the studio shot of the performer(looks like the room is filled with smoke).

Below we used the reverse tool to create confusion in our audience. This may also link to 'fever running through my bones' as one of our peers suggested to us that its similar to the effect of drawing blood.

In order for the viewer to see the protagonist more clearly we adjusted the colour and saturation and drawing out the natural light from the window which was reflecting off of the mirror. 

Below is a screenshot of our timeline showing you how we created the fast paced sequences by changing the duration of each shot to about 0.6 seconds and split the 'crazy' studio shots using them as inserts. We made sure this all synchronised with the beat of the song.

This is a screenshot of how me managed to achieve the 'shimmering' effect by adjusting the saturation 

To create consistency across our whole video we made the decision to use a black and white filter on every shot

Showcase Evening

So today we had a showcase at school where both AS and A2 showed their products to everyone including our family, peers and teachers. We introduced our video and gave everyone a bit of background on our video without giving too much away. After playing the video (which made our whole group feel very anxious) we gathered audience feedback which we recorded on our DSLR which will later be uploaded and posted on this blog. Overall after hearing the feedback it made us all feel very proud of what we have achieved with our video and are all happy with the final outcome. Go us!!

Music video feedback

Videos which inspired our music video

Our final video!

Group Vlog: Finally finished editing!

Our audience feedback from year 12

Our second draft

Title Screen

Mutually we decided to present our title in a similar way to existing media products that we have researched. In addition, we chose to have a logo as our font is the consistent across our video, digipak cover and magazine cover. Also the letters look like symbols which therefore looks more like a logo. We also chose to have our titles against a flashing establishing shot of a lightbulb,as we felt it made them more bold and static. We presented both titles on one screen for a duration of 3 seconds, as we believed it made the titles more clear and more professional looking.

Editing- flipping the shot

Today we decided to alternate between the shot below and the flipped version using the flip tool. we decided to do this to create lack of consistency to reflect her disorientation and inner struggle. Our shot also complies with the rule of thirds as it makes the shot more visually appealing and read the viewers eye in a different direction almost to confuse them and get to get the audience thinking. Also these shots reflect the two side her personality (inner battle with herself).

Digipak Cover

We have took this screen shot from our footage for our music video as we think it work excellently for our digipak cover, as it suits the conventions of other indie digipaks that we have analysed. 

We like the idea of linking our digipak cover to our music video and have me appear in a circle as shown above.

Our First Draft

This is our first draft of our music video. As you can see there is still a lot of things we need to change and edit such as:

• Fix the lip syncing issues
• One circle size is bigger than the others
• Trim the clip so you don't see me touch the door at 2:32/2:33
• Insert the lightbulb clip in 
• Edit the fish eye clips so on each shot it appears on a different part of the screen
• Insert artist and song name at the beginning
• Let the circle shrink in rather than expand out 

We are optimistic that we will get most of this done tomorrow, if not all of it so it will be ready for our deadline on Friday!

Filming Day 9: The big reveal!

So today we were filmed the final shots for the ending of the video where the hooded figure is revealed. We filmed in the small toilets in school where there was a large mirror for our shot. Here are some stills:

Editing Progress

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Filming Day 8

Our location for filming today was in our school. We managed to get a variety of shots especially for lip syncing as well as walking shots and a few other quirky shots. We wanted to get a large variety of shots as we have a lot of gaps to fill and we aim to not use too much of one location which we feel we have too much of the corner shot that we obtained on filming day 6. Here are a few stills from todays filming.

Filming Day 7- Back filming in the forest!

So today we were back filming in the forest, but this time a whole new concept to when we was last here filming for our old red riding hood idea! We filmed using a fish eye lens which only seemed to fit Hannah's iPhone 4s which we ended up having to film on. I lip synced the whole song and did a few other shots for variety. We also filmed another shot of me lip syncing from a side angle using the DSLR again to fill any gaps that we may have. 

When we imported our fish eye footage we realised we should have been filming with the phone landscape instead of portrait as it caused the shots to appear like this below. However we hope to fix this through editing or if not we will go and re film.