Mac 5: storyboard animatic

Below is our animatic video of our storyboard. We found this task extremely useful as it enabled us to visualise what our actual video will be as we can see how our shots will appear in time with the music. Although the illustrations are quite basic we have more detailed annotations and illustrations on our original storyboard. We are all aware that this storyboard is not set in stone as will we most probably be making a variety of changes.

Framing& Composition

In todays lesson we looked at framing and composition where we learned about the rule of thirds and the golden ratio.

• When you centralise an object you are drawing attention to it 

The rule of thirds is applied by aligning a subject with the guide line and their intersection points, placing the horizon on the top or bottom line or allowing linear features in the image to flow from section to section. The rule of thirds states that you should put the objects of interest where the line intersects or where the line meets a point.

The Golden Ratio:
The Golden Ratio is found in architecture, paintings, sculptures and even music. An impressive array of infinite uniformity is all around us, and human kind has intuitively cued into this harmony through the arts as our own way of reflecting and resonating with the divine.

Years&Years- Take shelter video inspo

We really loved the video for 'Take Shelter' by years and years and we thought we would remove the track an replace it with the 'Empty Gold' track to see what bits we could possibly use for us music video.

Band/ Album Name Inspiration

In today's lesson we looked at a variety of artists from our chosen genre (Indie) and their album names. We wrote down a bunch that we really liked and found intriguing which we could use as inspiration when choosing our album and band names. Here are a few of them:

• Cage the Elephant- Melaphobia 
• Broods- Evergreen
• Banks- Goddess
• The 1975 
• Kings of Leon- Boxed
• Amber Run- 5am 
• Aurora- Winter Bird
• The XX- Co exist 
• Pvris  (pronounced 'Paris')
• Chvrches (pronounced 'Churches') 

The ones we feel that relate well to our ideas and find most inspirational, we have highlighted above in yellow.  The bands highlighted in blue above we found that the us of the 'v' was to be distinct on google and on social media. We also found that our chosen artist Halsey is in fact an anagram of her birth name 'Ashley'. 

Lip Syncing Task: BTS

1st storyboarding session

Overall we all find storyboarding quite difficult because we have a general concept but find it difficult to produce a start to finish idea with step by step shots with a duration. We sometimes struggle with visualising one another's ideas however we found by showing a example/inspiration from another video or photo often helps.

 
 

Lip syncing practice

This is our finished lip syncing practice for our song choice; Empty Gold. We both edited and filmed over the course of 2 days. I found the task really helpful as this helps us for the real thing as we know what to expect. We all had a go and lip syncing as we wanted to see who did it best and who felt most comfortable infront of the camera. We all found it best to actually sing the song rather than mime it as it is appeared to be more believable.

Laura Mulveys Male Gaze Theory & Blurred Lines

When thinking about Laura Mulvey's theory of the male gaze, the first music video that comes to mind is Robin Thickes 'Blurred Lines'. This something feel strongly about avoiding in my music video.


On a whole this scopophillic music video is said to present women as a sexual object/ fantasy for the heterosexual male, reinforcing the patriarchal control in todays society as it represents women as being submissive. Throughout the video the women act as a source of entertainment for the men showing the theory of objectification of women.

The first shot immediately conveys his control over this woman and presents her as his 'possession'; objectifying her. He takes up a large proportion of the frame to convey his 'importance' and dominance. In addition he has his name in large bold font that goes across the whole screen which infers he has a big ego which relates to Mulveys theory with 'the needs of the male ego' and he may need this woman to fulfil the need of his ego. 

The female here is presented as a sexual fantasy of the male as the camera captures him gazing at the womans curves (scopophilia). 

This shot presents her as submissive to the male as she lights his cigarette for him. It appears to me that she is his to be controlled.