Filming Day 5- Location 4

Today, we filmed a few mirror shots using a dressing table mirror and a smaller make up mirror. We used two mirrors as we felt that it showed that I had two different sides to my personality (she is her own demon) so we are abiding by the hypodermic needle theory by injecting them with information to make them think a certain way.  In addition in these shots we have used the rule of thirds as i take up a large proportion of the frame.

Filming Day 4

Today we started filming the indoor shots at our third location, which was my house! Before filming we sat down and decided to re-storyboard the shots for this scene because we decided to incorporate parallel shots of me and Tara (stillshots below). The shots were inspired by '-A' from Pretty Little Liars and is linked to the figure shown in the forest scene. We have storyboarded the images to flash to show that I am my own demond. When it comes to editing we aim to use a monochrome colour palette, sticking to the conventions of an indie music video.

Creative Decision Making

• Colour- dulling down the colour in the shot however bringing the red out in red riding hoods cape
• combination of FKA Twigs-Papi Pacify and Banks brain 

Update Vlog- slight change of idea

Filming Day 3: Studio shots

Today, we stayed after school to film our studio shots. As we were unable to find a way to recreate the effect in the Puma advert we decided to replace it with shots inspired by both the 'Papi Pacify' video and 'brain' video. 

We loved the ideas and effects that both videos have so we decided to merge them together. We especially loved how the artist was inside a circle on top of the background shots of mountains in the 'Brain'. 

In the 'Papi Pacify' video we like the close up shot of the artist as well as the glitter effect. We originally tried to obtain this look with make-up however it didn't show up on camera as well as the glitter in the 'Papi Pacify' video, so we intend to see what effect we can create when it comes to editing. We used a hand-held LED light during filming in the dark room. We moved the lighting about in order to obtain a similar lighting effect as shown in the video. 

So when it comes to editing we hope to use the shots of the trees in the forest for the background shots (Brain video) and the studio shots of me (inspired by 'Papi Pacify' video) placed inside the circle. 

Banks-Brain

FKA Twigs- Papi Pacify 

Rihanna's 'Talk That Talk' digipak analysis

After distribution our market poll research survey to our intended sample we found that our desired sample did in fact like the indie genre the best.

The favourite artists were predominantly indie- this helps us as it introduces us to some indie artists that we can look at for our genre research

examples of what people like in existing music videos

We also asked more specific questions that we would use to attract the target audience:

Our song has a mixture of faced and slow paced beats and we intend to edit to the beat so we should have a mixture of both

Here we asked about memorable adverts as this will come in useful when it come to constructing our ancillary tasks:

Capitol Records-Halsey

According to wikipedia Halsey is signed to 'Capitol'; a large American recording company which is a division of the Universal music group. They have signed many well established artists and groups such as 'The Beatles'. However I am aware that many indie artists do not have this type of exposure as Halsey does so they sign to smaller labels such as 'Young Turks' which FKA Twigs is signed to, as well as releasing songs on soundcloud. They tend to rely on marketing through the word of mouth process as well as using social media to their advantage, enabling them to reach a wide audience cost-free.