Why are digipaks seen as more convenient than the standard jewel casing?
- More eco-friendly creating less impact on the environment
- more compact
- shatterproof (more hardwearing)
- larger space for graphics
- versatile packaging
- has a more premium look to it
What do they look like?
- typically made from cardboard
- dimensions: 139.55mmx6mmx125.5mm (based on a standard 4 page)
- 30gsm card with matte or gloss
- can have spot varnish, lamination or embossing
- gatefold
Generic Conventions:
- parental advisory sticker
- logo
- track list
- featured tracks
- album name
- artist name
- record label
- social media e.g. twitter, instagram& website
- album of the year/reviews
- produced by/songs written by
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